Join the Nielsen consumer panel to have the ability to influence the products you see on store shelves when you go shopping. They'll send you a hand-held scanner designed to read bar codes on items that you buy. Then, once a week, the scanner transmits your purchase data to them (free of charge). By sending them this info, you earn valuable gift points. Those points are redeemable toward great thank you gifts offered in our catalogue. To participate, go to their site and click on "Sign Up Now"